Posted in
Blogger
You are thinking of launching a new website and want to have your SEO strategy list as soon as possible, but where you should start? We give a number of steps to ensure that your website has the visibility it deserves. If you set up your website for SEO right from the beginning, you would get to your site achieve high ranking positions in no time.
1. Investigate You should research your competitors and do a study on the keywords that you should use to optimize your website.
The keyword is what a person writes in the browser when you want to find out about something related to your brand. Every industry has its own keywords, and if you want your website to be among the top ranking, you need
to optimize them.website traffic tips
In the case of your competitors, you must monitor them and be clear about who they are, is not the same an online to offline competitor. Initially your online competitors will not be the big names, as they are well positioned and plenty of online reputation. Think realistically and objectively, and competes with companies in your level.
How can you do keyword research?
An indicator is easy to see what your competitors are doing. Write a few sentences on Google and see who is on the first page. Appear at the top of the ranking will take time but you will get it. Apart from this, all you need is a Gmail account to log into Google Adwords Keyword Planner. This tool will give estimates of traffic and keyword suggestions. That will be your base to start optimizing your site.
2. Get familiar with SEO
Google uses hundreds of ranking factors to determine where to place the web pages in its index, keep them in mind to optimize your website:
URL
Page title
labels
Headers
meta descriptions
Social Signals
Speed of website
Internal and External Links
CTR, impressions, bounce, and dwell time
Keywords should appear on all these factors. Do it naturally and do not force it too much, or Google will penalize you.
3. Install Analytics
This tool is essential for keeping track of your website with all kinds of statistics available: views, source of visitors, bounce rate, etc. interactions
It gives you valuable information, because it can help you understand the behavior of your visitors, knowing their origin and how you connect.
If you’re making prospecting campaigns, sales or any other kind and are not measuring the results, you’re missing the chance to optimize your website, and know that aspects must change to improve it.
4. Keep the usability and user interface in mind
If you have to explain how your website works is that you’ve done something wrong. You must make your website easy to use, intuitive, clean and tidy to prevent the dropout rate and a low percentage of time spent.
There are tools like Bounce App that will tell you if your website is easy to use and understand. Besides this, you must make a responsive design that suits any type of device.
5. Make a map of your site
Sitemaps do great things for SEO and is a very common practice of web design. Sitemaps are used to tell the search engines what your website: its design, its content, the changes you make. If you do not have a map, you must make one as soon as possible so that the crawlers can read your website easily.
6.Create a blog
It is shown that content marketing is a powerful tool for SEO. Offer your readers and original content related to your brand and your products quality, this will give your website a trusted point, and your customers will thank you for buying more on your page.
7. Create social media accounts for your brand
Social networks are vital for SEO. Social signals such as retweets, followers and “likes”, tell Google that your site is trustworthy. The more social actions perform, better. Make sure all your blog entries have a box to share your posts on social media, and links to all your social networks are easily accessible.
8. Track your permalinks
You can see a lot of websites with no custom permalinks as example.com/?p=666. Your permalinks are another way to give Google an idea of the information that you pour into your page. The more you can tell Google about your site, the better your SEO.
If you plan to modify this page, keep your URLs. If you change you will lose all work with SEO.
9. Optimize your site to make it faster
The speed of your website is key to SEO and ranking factor, but not as important as good content, or optimizing keywords in the title, for example. But it is very important and will make your website better for users. To check the speed of your page you PageSpeed a Google tool that is feeding problems and offers solutions to fix them.
10. Hire a professional SEO
If you really want to get results and that your website is well positioned in the search engines, you should hire a professional in online marketing, to carry out an SEO campaign and optimize your website for visibility and higher sales.
